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Neuromarketing

  • MARKETING
  • NEUROSCIENCES
  • COMMERCIALIZATION
  • TARGET AUDIENCE
  • NEUROMETRY

We look inside people to act successfully outside. We complement our work with neuroscience techniques to better understand people's behavior, seeking to know non-conscious responses by measuring biometric signals such as brain activity, heart rate, galvanization/sweating... 

To do this, we have a neuromarketing laboratory with the latest technology (fixed and mobile eye tracking, electroencephalographs, facial expression analysis based on artificial intelligence technology, electrodermal activity meters (GSR - Galvanic Skin Response) that we use simultaneously and contextualized within an immersive process to obtain objective measurements, with real target audience and in real scenarios, which allows us to solve challenges based on the non-conscious responses of people. 

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