Transport. ENAIRE
ENAIRE: new air navigation management for an infinite future space
Babel works with the Enaire Communications department to develop internal and external communications for the new Organisation.
Babel acts as a catalyst for new ideas, placing them as the organisation that is at the forefront of this new airspace.
Design and conceptualisation of the new website and intranet image of Enaire
+4,000 employees working together over its intranet
Continuous improvement work model for its website
based on web trackingCommunication strategy: Management of a new airspace
In 2014, Enaire was created as a result of the segregation of air navigation activities and airports, thus creating two new brands, Enaire and Aena. This followed the regulatory initiative of the Single European Sky and the provision of air navigation services. In addition to this were the competition liberalisation processes, which meant that Enaire had to become an international air navigation service operator on both a European and global level.
Design of searches for the use of data for analytical purposes. Creation of analysis and tracking events
Babel has been collaborating with the Enaire Communications Department in this important process for several years, providing ongoing support in proposals and project implementation relating to its strategy for continuous improvement in communications (internal and external).
To summarise, our contributed value can be defined over several areas:
- Promoting its internal and external brand image
- Focusing its services on its customers and employees
Based on these two goals, we have implemented accessibility consulting projects for all its portals, web tracking and social media analysis projects, using the latest techniques to enable it to maintain flexible, innovative and approachable communications, just as was highlighted on its roadmap.
