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Digital Strategy

Defining the future of digital platforms for health services

Babel Innovation in Digital Business. Woman interacting with a tablet
  • DIGITAL STRATEGY
  • DIGITAL INNOVATION
  • ECOMMERCE
  • DIGITAL MARKETING
  • BENCHMARK
  • DIGITAL HEALTH
  • DIGITAL BUSINESS
  • HEALTH PLATFORMS
  • IDEATION

A new boost to redesign your digital health business and services strategy

Digital Business

Brands and services

Adoption

User experience

Catchment

Segmentation and on / off actions

What are the main challenges in the field of health services and their digital platforms?

Within the present context and trends in digital health, the existing variety of digital platforms offering health services is especially noteworthy. There are different types of business model (pay per use, subscription, associated with medical insurance, etc.), in a similar way to the digital content platforms we normally use. There are around a dozen options, and we believe they can represent exponential progress in terms of user and patient experience.

  • Babel Innovation in Digital Business. Man lying down with devices around him
  • Babel Innovation in Digital Business. People interacting with a laptop
  • Babel Innovation in Digital Business. Aerial view of a desk with a laptop
THE CHALLENGE

How to boost customer engagement and usage for a digital healthcare platform?

Working in three approaches for action, through data analysis and collective intelligence, to identify innovative initiatives aimed at meeting the set goal. With a disruptive, fully multi-sectoral approach, taking into account user adoption, customer segmentation and attraction with online and offline approaches. In short, the challenge was to identify a set of actions considering four cornerstones for this type of project:

  • Global medical product and service offering
  • Digital services - video consultation, chat, etc. -
  • Customer centricity
  • Patient centricity.

Babel Estrategia Innovación en Negocio Digital. Esquema resumen de la actuación para la elaboración de una estrategia digital: Retos Innovación, Ideas y Estrategia
WHAT AND HOW WE DID IT

With a methodological approach that combines creative ideas with data analysis to give innovative actions

  1. Benchmark: Analysing the main health service platforms available in the market, as well as the main competitors in the provision of medical services and their online positioning.

  2. Survey: We launched a survey among Babel employees to get their opinion on digital health platforms and the use of medical services

  3. Ideation workshops in the three areas of work identified: digital business, adoption and attraction.

A set of innovative actions aimed at meeting the challenge of generating business and increasing user volume

  1. 01

    Insights based on survey data:

    which services and specialities are purchased online? which aspects are most attractive when it comes to online shopping? what is the assessment of digital health services? how does personal situation, age range or digital skills have an impact?

  2. 02

    Sectors, companies, brands or other digital platforms

    where health services are positioned

  3. 03

    Actions to promote the adoption of digital services

    both in general and by segment

  4. 04

    Actions to attract users and customers

    in online and offline environments, and by stakeholder

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