- GOOGLE ANALYTICS
- DESCRIPTIVE ANALYSIS
- ANALYTICS
- COMMUNICATIONS
The ability to generate an analytic model that measures interaction in our digital channels or increases the ability to listen to data to understand the impact of our communication and adapt it to better respond to user interests.
The company that manages our airspace
ENAIRE is the leading air navigation and aeronautical information service provider in Spain, the fourth largest in Europe by traffic volume and one of the most important in the world. As a public business entity reporting to the Ministry of Public Works and Transport, it manages the Spanish airspace over a territory of more than two million square kilometres. ENAIRE provides air traffic services to two million flights carrying over 250 million passengers each year.
Evaluar el impacto comunicacional de Enaire permitiendo definir estrategias futuras
Analyse multiple sites and the needs of its different users in order to define a content selection policy to monitor and give the organisation tools that enable monitoring, analysis and, at a later stage, dynamic content generation.
Apoyamos a Enaire en la identificación y selección de los puntos clave dentro de sus portales web, generando métricas que permiten analizar el impacto de los contenidos
In an initial implementation phase, we prepared all the portals by selecting the areas of most interest to follow in order to be able to analyse the results. After analysing the requirements, we identified KPIs at the different sites, created events of particular interest for subsequent study and analysis, and parameterised the dashboards with a storyline interpolating data with insights. We also designed the reporting models and modulated the functional division of the content to facilitate the implementation and maintenance of the developments performed.
Definición de estrategias de comunicación basadas en datos reales
Business consulting and implementation of an onsite web analytics system for the company’s different portals
The aim was to empower them to listen to data, visualise it and apply scientific working methods by leveraging Google Analytics and Google Tag Manager to make decisions posited on data rather than experience and intuition.
